1639929. SMAJLOVIĆ, ERMINA Bank marketing: A strategic approach to management using 7Ps/ Ermina Smajlović.- Germany: LAP LAMBERT Academic Publishing, 2015.- 224 p.: ill.; 23 cm. Includes bibliographical references and index ISBN: 9783659472275 Tóm tắt: Numerous changes in marketing environment of banks have determined the need for creation and implementation of new strategies that would enable accomplishment of strong competitive advantages. With that, we cannot neglect the fact that all banks offer the same or the similar type of services, which makes the process of differentiating own offers in relation to the competitive one very hard. Therefore, banks should recognise other possibilities of adaption to dynamic changes in the modern marketing environment. Starting with the attitude that strategic planning is a necessary condition for achievement of strong competitive advantages we shed light on the process of strategic planning in banks with a special focus on creation and choice of marketing strategies. (Bank marketing; Tiếp thị ngân hàng; ) |Tiếp thị; | DDC: 658.8093321 /Price: 2476500 /Nguồn thư mục: [SCTHU]. |
1642870. ONYIRIUBA, LEO Drives and tasks in bank marketing/ Leo Onyiriuba.- 2nd ed..- Lagos (Nigeria): NFS Bureau Limited, 2013.- 1 vol. (393 p.); 23 cm. ISBN: 9781484803431 Tóm tắt: This implies that bank marketing transcends the picture of it portrayed by those bankers. Unfortunately, while the erroneous views persist, there are skills gaps in customer service and managing banking relationships. The irony of this situation is that marketing provides structure for, and nourishes, these important functions. In fact, customer service and relationship management are the major building blocks of bank marketing. In writing this book, the author demonstrate the practical issues, lessons, and solutions with which bankers and customers must contend, with suggestions on how to meet their mutual expectations and needs. (Bank marketing; Tiếp thị ngân hàng; ) |Quản trị ngân hàng; | DDC: 658.8 /Price: 1512000 /Nguồn thư mục: [SCTHU]. |