1671419. Marketing channels/ Ann I. Coughlan,...[et al.]..- 6th ed..- New Jersey: Prentice Hall, 2001.- xviii, 590 p.: ill; 25 cm. ISBN: 0130127728 Tóm tắt: A text for international managers and those studying to become managers, presenting ideas that apply to any channel and any product or service on the market today. Uses plentiful examples to illustrate points, from dolls to pet food. Previous edition: c1996. DLC: Marketing channels. (Marketing channels; Kênh quảng bá; ) |Quảng cáo trên truyền hình; | [Vai trò: Anderson, Erin; Coughlan, Anne T.; El-Ansary, Adel I.; Stern, Louis; ] DDC: 658.84 /Price: 16.01 /Nguồn thư mục: [SCTHU]. |
1730646. ROSENBLOOM, BERT Marketing channels: A management view/ Bert Rosenbloom.- 6th.- Mason, Ohio :: Thomson/South-Western, 1999.- xxii, 688 p.: ill.; 26 cm. ISBN: 003024482X (Marketing channels; ) |Quản trị kinh doanh; Quản trị marketing; Management.; | DDC: 658.87 /Price: 500000 /Nguồn thư mục: [SCTHU]. |
1719672. PELTON, LOU E Marketing channels: a relationship management approach/ Lou E. Pelton, David Strutton, James R. Lumpkin.- Boston, Mass.: Irwin/McGraw-Hill, 1997.- xxii, 728 p.: ill., ports.; 25 cm. Includes bibliographical references and index ISBN: 025617802X Tóm tắt: This book is the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and readings. It contains coverage of global and ethical issues. Careful attention is paid to the pacing of material throughout the semester (Marketing channels; Relationship marketing; Các kênh quảng cảo; Quảng cáo liên quan; ) |Quảng cáo; | [Vai trò: Lumpkin, James R; Strutton, David; ] DDC: 658.84 /Price: 24.95 /Nguồn thư mục: [SCTHU]. |
1708711. SHIMAGUCHI, MITSUAKI Marketing Channels in Japan/ Mitsuaki Shimaguchi.- Japan: Umi Research Press, 1978.- 184 p.; 21 cm. ISBN: 0835709604 (Marketing; ) |Tiếp thị; Japan; | DDC: 381 /Nguồn thư mục: [SCTHU]. |